These days, there’s nothing simple about healthcare marketing. Expanding regulations and shrinking reimbursement make it harder than ever for healthcare facilities to remain profitable. That means advertising has to work harder than ever.
Despite being outspent by a considerable margin, Baptist’s top-of-mind awareness has consistently topped all area competitors for the past several years. Here are a few of the hard-working spots that Godwin has produced for Baptist during our 25-year relationship.
Watch these spots and see why Baptist Health Systems has led the market in brand awareness and preference, despite being outspent more than two to one.