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One of America’s Greatest Brands* came to GodwinGroup after seeing their market share drop to a dismal number three in both baseball and softball bat sales. With the help of our proprietary BrandRevitalization process, GodwinGroup helped Louisville Slugger reconnect to their brand essence and reposition them as the Performance Technology Company for anything you do with a stick and a ball.
Since that time more than a decade ago, Slugger has regained its rightful place as the category leader with double-digit sales increases in both baseball and softball. Click the links below to see some of the work responsible for their continued success.
*America’s Greatest Brands, 2005.
The Work
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