Triad Hospitals, Inc.

“In over two decades of marketing, I have found that GodwinGroup, more than any other partner has mastered both the art and the science of strategic thinking. Through their active listening and collaborative approach with clients, their ability to produce fast primary research results, and their immediate access to secondary research, Godwin literally transforms raw data and client input into strategic direction an ideas. Of key importance has been their ability to convert corporate-wide strategy into workable solutions in each of our markets, from rural to urban landscapes. They learn how the client thinks while adding their own strategic and objective point of view.”

—Martha H. Crombie
Sr. Director, Marketing Communications
Triad Hospitals, Inc.

LONGVIEW REGIONAL MEDICAL CENTER
“Little Things Campaign”

“The results of our marketing campaign have been extraordinary. It is evident that our image has been enhanced. The positive response to the quality of the marketing has been unanimous among physicians, patients, employees and community leaders. Our volumes are continuing to run 20% over the previous year. The response of the competition has been an unsuccessful attempt to replicate our approach.”

—Vicki (Romero) Briggs,
Former Longview CEO
Current CEO of HMA Carolinas Division

“We just received results from our Consumer Preference Survey.  I am pleased to say that Baptist has the highest “Top of Mind” awareness and is the “Most Preferred Hospital” in the (Central Mississippi) market. We have watched both of these scores steadily increase.  I am very pleased with our heightened promotional presence in the market.” 

—Mark Slyter, President, Baptist Medical Center

We have been very pleased with the results of our practice development program. Throughout the course of this program, we have received incredibly positive responses from physicians and other referral sources. And, as a result of our marketing efforts with Godwin, we have increased the clinic’s top of mind awareness and have seen a marked increase in referrals to our clinic.

—Beth Morris
Administrator, Central Nephrology Clinic and Lakeland Vascular Access Center

We’d like to introduce you to GodwinGroup’s healthcare services by introducing you to Philip Shirley, Chairman and CEO. Just call 800-280-5711 or email him at pshirley@godwin.com.