Having had a successful year, Arkansas Heart Hospital was adding beds and turning an eye toward developing commercial relationships and increasing awareness about the hospital and its programs throughout the Little Rock Metro area. Hospital administration wanted a full marketing physical and professional advice for keeping all systems healthy. Read the Arkansas Heart Case Study.

Located in a metro area served by other large hospital systems and with secondary markets throughout the state, this large not-for-profit underwent brand revitalization. GodwinGroup helped refresh and unify a restrictive, outdated identity that had become increasingly fractured over the years. Click for more.

The vitals of this 120-bed hospital in Huntsville, Alabama, were weakening. Advertising recall had declined, and consumers  had trouble articulating the Crestwood brand and strengths. A much larger competitor with multiple market advantages further complicated treatment. Read the Crestwood Case Study.

LHP Hospital Group, Inc. (LHP) is a privately held hospital management firm. As LHP was establishing itself, it needed an identity and communications pieces that reflected its business image and credibility to an audience of hospital executives and board members. Read the LHP Case Study.

After nearly 40 years, Birmingham had literally grown away from this 560-bed Alabama hospital. Once located in an easily accessible, growing neighborhood, Montclair Baptist and its neighborhood had become dated and overlooked while their competition enjoyed visibility and access from major arteries of traffic and newer neighborhoods. After the hospital was acquired by Triad, Godwin revived the forgotten brand with a new identity. Read the Trinity Case Study..

Established in 1900, Wesley Medical Center was the first hospital in the Hattiesburg, Mississippi, area. Despite facing a competitor much larger in size and budget, Wesley Medical Center had captured and retained the women’s healthcare market of South Mississippi. The hospital wanted to promote this area of expertise and further position itself as the area’s premier healthcare provider. Read the Wesley Medical Center Case Study.

The four Baptist Medical Clinics in the Metro Jackson area desired to increase awareness and patient volume during the winter months.  The category was dominated by MEA Medical Clinics with over 50% market awareness to Baptist’s 7%.  Baptist approached GodwinGroup to help them execute a direct mail and radio advertising campaign. Read the Baptist Medical Clinic Case Study.