Kris Davis
Senior Research Associate

Sitting at GodwinGroup's account team table, Kris represents the consumer and end-user's viewpoint, helping agency planners and creative strategists bridge the gap between clients and their target audiences. Her viewpoints are a result of years of studies conducted in a wide diversity of industries, both consumer and business-to-business. As a seasoned research analyst, she's been an integral part of the GodwinGroup research team for twenty years.

Kris's techniques for presenting research make the complicated seem simple, whether it's a study of consumer satisfaction, feasibility, image, strengths and weaknesses, or a full-fledged sychographic analysis. Her ability to inspire trust makes her a particularly effective focus group moderator. She can probe the depths of consumer thinking and provide marketers with valuable insights into their prospects' motivations for using or not using particular products or services. Her studies help GodwinGroup clients expand their businesses by identifying new markets for their
services and new products for their markets. Kris's insights are a vital link between reality, trends, and opportunity.

Her healthcare clients include Baptist Health Systems, Forrest General Hospital, University of Mississippi Medical Center Family Medicine Division, Montclair Baptist Hospital, Wadley Regional Medical Center, Longview Regional Medical Center, Gilmore Memorial Hospital, King's Daughters Hospital, Biloxi Regional Medical Center, Pine Grove, Southeast Mississippi Rural Health initiative, and BlueCross and BlueShield of Mississippi.

We’d like to introduce you to GodwinGroup’s healthcare services by introducing you to Philip Shirley, Chairman and CEO. Just call 800-280-5711 or email him at pshirley@godwin.com.