Pepper Carter
Senior Media Specialist

When is a media plan more than just Gross Rating Points and budget figures? When it's in the capable hands of Pepper Carter. When planning media strategies for clients, Pepper wants to make sure that it isn't just another cookie cutter media plan. She strives to bring the client new ideas and creative uses of the media to ensure that our clients get the biggest bang for every buck. When buying for a client, Pepper is not afraid to negotiate and get the most out of every dollar placed. She prides herself on being tough without forsaking her gentle Southern manners. Pepper brings 16 years of industry experience to the table. She graduated in 1994 from the University of Southern Mississippi with a degree in psychology.

Her background in psychology has proven beneficial in studying and understanding consumer behavior in terms of media usage habits. She has applied this understanding while working on a variety of accounts including The Regional Medical Center of Acadiana, Baptist Health Systems, Garden Park Medical Center, Forrest General Hospital, Hancock Bank, Sandestin Golf and Beach Resort, American Hawaii Cruise Lines, Savannah Convention and Visitors Bureau, and The Delta Queen Steamboat Company. Pepper has also had several years of experience working on a variety of accounts that range from having a financial focus to accounts with a heavy retail background, such as automotive and department stores.

We’d like to introduce you to GodwinGroup’s healthcare services by introducing you to Philip Shirley, Chairman and CEO. Just call 800-280-5711 or email him at pshirley@godwin.com.