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Social Media Monitoring
Managing an organization's reputation and responding immediately to crises has never been a bigger challenge than it is today. Social media monitoring, or brand monitoring, ties into social media strategy, measurement and analysis. Even if a company or organization doesn't have an active social media presence of its own, its brand may still be a topic of online conversation. Monitoring a brand or an issue of special importance can provide valuable insight—sometimes forewarning—about a situation or issue.
Listening to conversations and gathering data is only one phase of a multi-step process that may also involve:
- Strategic planning
- Audience intelligence
- Audience engagement
- Metrics
- Issues management
GodwinGroup's monitoring capabilities take an in-depth look at who is saying what about a brand and compares results with those of top competitors. The goal is to help you:
- Manage your brand's reputation
- Evaluate the effectiveness of your social media strategy
- Understand the sentiment behind online conversations
- Gather data for analysis and action
GodwinGroup's fully integrated digital marketing arm, WebMetro/Godwin can provide a full range of online monitoring and online advertising to suit any client's particular goal or need.
Areas of Excellence:
Branding and Brand Revitalization
Strategic Planning
Issues Management
Social Media Monitoring
Communications Audit and Training
Executive Media Training
Leadership Training
Physician Relations
Marketing Communications
Foundation Support
We’d like to introduce you to GodwinGroup’s healthcare services by introducing you to Philip Shirley, Chairman and CEO. Just call 800-280-5711 or email him at pshirley@godwin.com.
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