Branding and Brand Revitalization
Reconnecting with Customers

Having a clearly defined brand is crucial.  Every aspect of an organization is influenced by its brand, and every communication piece is an extension of that brand. If a brand becomes outdated, fragmented, confused or all-but-forgotten, with some work, it can be given new life.

Branding
GodwinGroup’s BrandQuest is a planning process for young or emerging brands that need to define and communicate themselves. Having a clear brand position serves to guide communication from the organization and about the brand. Like a patient ID bracelet or chart, a brand tells others everything they need to know about your organization—who you are, what you do and what you look like. Your vitals.

Brand Revitalization
GodwinGroup’s Brand Revitalization is a planning process for established brands that require a new direction. Sometimes an old brand needs an updated brand position, or a beloved logo looks dated, even though business is picking up. The Brand Revitalization process and can lift the spirits of internal and external audiences and bring a renewed vigor to communication efforts.

Areas of Excellence:

Branding and Brand Revitalization
Strategic Planning
Issues Management
Social Media Monitoring
Communications Audit and Training
Executive Media Training
Leadership Training
Physician Relations
Marketing Communications
Foundation Support

We’d like to introduce you to GodwinGroup’s healthcare services by introducing you to Philip Shirley, Chairman and CEO. Just call 800-280-5711 or email him at pshirley@godwin.com.