We all eat food. But some of us eat, sleep and breathe food.

Meet our All-Star Food Team – bringing to GodwinGroup a wealth of experience from such food powerhouses as NOBLE, Coke, Pepsi and McDonald’s.

NOBLE alumni Todd Ballard, Executive Vice President, Chief Creative Officer; Stacye Rinehart, Vice President, Group Creative Director and Sue Templeman, Senior Vice President, Brand Manager.

Todd Ballard is the All-Star Food Team’s Creative Director and ringleader, boasting an insane list of client experience across all categories of the foodservice industry: Creative supervision and promotions for J.R. Simplot, Gerber, Borden, Piccadilly and Sonic. Strategic thinking, concept development and program development for Tyson Foods, Pillsbury and Flowers Baking. Product management and/or development for Allen Canning, Miller Brewing and Unified Brands. Needless to say, Todd knows the food business. With more than 30 years of solid food experience – much of it from national food specialist, NOBLE – he is aware of the dynamics at play in every facet of the industry from the shelf to the back of the house. He knows what’s at stake, and he dedicates himself to meeting every one of his clients’ objectives, creatively and strategically.
 
Like Todd, Brand Manager Sue Templeman brings from NOBLE a wide range of management and strategic experience on dozens of national accounts in the retail arena, including Del Monte, Bunny Bread, Cobblestone Mill, Nature’s Own Bread, Stilwell Foods and Borden. Her foodservice equipment and restaurant experience at GodwinGroup includes the Unified Brands family of brands, Stero, Valley, Piccadilly Cafeterias and Whataburger. For more than 30 years, she has used her expertise and management savvy to plan and execute winning campaigns for her clients and the agency teams working with her.
 
Stacye Rinehart comes to GodwinGroup from NOBLE as well. Right-brained on one hand and frighteningly strategic on the other, Stacye strives to be effective in all of her dealings with food – whether she’s cooking it (gourmet style!), eating it or creating amazingly effective campaigns for Mrs. Smith Bakeries, Stilwell Foods, Dixie Crystal Sugar, Groen and Stero, among many others.

Kim Moss, Senior Vice President, Director of Media & Research

Melissa Crosby, Senior Media Planner, Director of Promotions

While Todd, Sue and Stacye pursue strategy and creative for the All-Star Food Team, Media Strategists Kim Moss and Melissa Crosby work on how best to reach a client’s desired audience. With more than 30 years of experience between them, they’ve learned what it takes to match hungry consumers with the food and foodservice products they want – from national brands like Coca-Cola, Pepsi, Domino’s, McDonald’s and Little Caesar’s Pizza to regional favorites such as the Brinker’s family of brands, McAllister’s and Whataburger.

Meredith Cleland,
Public Relations Strategist

Vicki Harper-Blake, Senior Vice President, Public Relations

PR is an integral aspect of any marketing program, and both Meredith Cleland and Vicki Harper-Blake bring a wealth of food experience and media contacts to the All-Star Food Team. For Stero, they leveraged many trade publication relationships to promote the launch of their ER Series of warewashers. In fact, the strategic media kits they developed and the key interviews they arranged earned Stero valuable coverage in more than ten of the leading industry publications. They did the same for Unified Brands – specifically Randell’s launch of their FX Series and Groen’s 100-year anniversary promotion. Meredith and Vicki don’t like to use phrases like, “We have them in our back pocket,” or “They love us,” but they have what they describe as “key relationships” with editors at a great many trade pubs including: Food Management, The Consultant, Foodservice Director, Restaurants and Institutions, Chef, Foodservice Equipment & Supplies, Foodservice Equipment Reports, Nation’s Restaurant News and Chain Leader, among many others.

To find out more about GodwinGroup and how our All-Star Food Team can help your business grow and prosper, contact Danny Mitchell, GodwinGroup’s Senior Partner and Chairman. (He may not be on the Food Team, but that’s only because he’s the coach.)

To contact Danny, call 1.800.280.5711 or email dmitchell@godwin.com.

 

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