Food for Thought.
You’ve found yourself on this page because you clicked on something you found intriguing. Far beyond the shortsighted concept and design services offered by the average ad agency, GodwinGroup boasts an entire menu of unique, highly strategic services designed to gather useful information, crystallize brand messages and focus communications efforts for maximum resonance in the marketplace – and maximum return on your investment.
BrandQuest™
BrandQuest is GodwinGroup’s proprietary brand development and revitalization process – one that has brought positive change to a wide variety of past and present clients, including Groen, Delta Pride, Piccadilly, Stero, Valley and many others.
Web Branding Sites
GodwinGroup doesn’t do Web sites. We do Branding sites. Because we recognize that a presence on the Web is an unprecedented gateway to the entirety of a brand. The Web allows a company to showcase a brand with words and pictures, audio and video – with no 30- or 60-second time constraints. But it also offers consumers an unprecedented level of control. That’s why we take great pains to develop Web content that’s as engaging to consumers as it is useful.
For examples of our Web branding capabilities, visit www.deltapride.com, www.slugger.com and www.medjetassist.com.
Web Microsites
The Web has become a powerful tool for showcasing products and services. Information that used to be spread out among ads and collateral such as brochures and sales sheets can now be consolidated efficiently on the Web. But if you’re going to get your customers to pay attention to your information, it must be engaging. That’s why GodwinGroup brings to bear the full power of Web-based marketing to create useful, user-friendly, engaging microsites that showcase products and further build brands.
See www.groen100.com, www.myklunker.com and www.sluggercws.com for recent examples of our Web microsites.
Research
Information is the currency of the Information Age. That’s why GodwinGroup integrates a research component into everything we do. From routine information gathering to in-depth surveys to focus groups – research is the key to knowing your customers, your competition and the atmosphere of your marketplace.
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Focus Groups
GodwinGroup maintains state-of-the art focus group facilities on-site to more readily gather qualitative information about consumers – their wants, their needs, their opinions and their differing approaches to decision making. Information yielded from focus groups proved especially valuable in developing campaigns for foodservice clients Piccadilly Cafeterias and Groen.
C3 Intelligence™
GodwinGroup’s proprietary C3 Intelligence product is an in-depth, ongoing analysis of the “Three C’s” of brand development: Category, Customers and Competition. We believe that no project can be responsibly undertaken without up-to-date information in these three key areas of a brand’s influence.
BrandMap™
GodwinGroup’s BrandMap is a proprietary means of interpreting research data that yields insights into the often complicated relationship between consumers and a given brand. The process identifies brand strengths, weaknesses, emotional connections and much more information that GodwinGroup and clients like Whataburger, Groen and Stero can use to identify market opportunities and develop marketing strategy. |
For more information about the depth of foodservice marketing resources available at GodwinGroup, contact Senior Partner and Chairman Danny Mitchell at 1.800.280.5711 or email dmitchell@godwin.com. |
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