Brand Collateral
Common CENTS Solutions
Common CENTS came to GodwinGroup for marketing materials that would not only simplify their new software application for potential customers but would also speak specifically to individual category needs. Because the primary audience – hospital foodservice providers and other targets in business and industry – also had end-user customers, the collateral also needed to speak to secondary audience benefits.
ACTION: GodwinGroup took great pains to develop a comprehensive benefit-driven product brochure to launch and promote the new product. While the brochure showcased the software and its advanced technology, the real focus was on its benefits to the customer – as well as the customer’s customer.
REACTION: The product promotion was so successful, it resulted in the development of a great many complementary products to further extend the Common CENTS brand.
* GodwinGroup keeps sales figures and other specific results strictly confidential for clients who are privately held companies.
THE WORK |
