Customer-Oriented Web Site
Delta Pride:
Reeling ‘em in.
The competition was stiff. The margins were slim. And the budget was as flat as a fishin’ pond on a dry summer afternoon. Delta Pride was looking for cost-effective ways to communicate with their broad range of audiences – from consumers and retailers to foodservice distributors. To this point, they had relied on sales materials – limited in what they could realistically accomplish and rather expensive to reprint.
ACTION: GodwinGroup took Delta Pride’s old placeholder Web site and created a new customer-friendly Branding site, designed to generate interest in the category of catfish and predispose consumers to visit the site for catfish recipes and information about U.S. Farm-raised catfish, as opposed to basa, a competitor imported from Vietnam, where standards for quality and cleanliness are less than desirable to U.S. consumers.
RESULTS: Web site visits – and especially return visits – increased dramatically following the revamp of the former site into a useful sales tool.
* GodwinGroup keeps sales figures and other specific results strictly confidential for clients who are privately held companies.
THE WORK |
