New Product Launch
Unified Brands/Randell:
T-Minus 90 days to a Successful Product Launch.
Unified Brands brought in GodwinGroup to develop and implement marketing strategies and create excitement for one of its new products. In addition, they wanted to solidify the company’s innovative position with multiple audiences, meet their initial first quarter sales goals and generate momentum leading up to a big splash at the annual National Restaurant Association Show. The catch? The NRA Show was only 90 days away.
ACTION: GodwinGroup hit the ground running, implementing numerous integrated marketing tactics to generate brand awareness in support of the product launch and commercialization. These tactics included ad creation, logo development, media planning and placement, a Web branding site, a product microsite, video production and various public relations and sales promotion efforts.
REACTION: Well, there’s a reason we wanted to showcase this particular project. Marketing efforts pre-NRA resulted in significant interest for the new product as measured by increased visits to the branding site as well as the product microsite. Our efforts garnered features and call-outs in eight major foodservice equipment trade publications, and the NRA Show was a rousing success for Unified Brands. Sales figures are still confidential at this point, but initial first quarter goals were met and sales showed a significant spike following the NRA Show.
* GodwinGroup keeps sales figures and other specific results strictly confidential for clients who are privately held companies.
THE WORK |
