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GodwinGroup is a full-service marketing agency with offerings from print production to online advertising. Whether your goals are increasing memberships, reservations, ticket sales, or webpage views, our agency can help understand and reach your audiences, wherever they might be—watching TV, searching the World Wide Web, or checking the mailbox. The GodwinGroup travel and tourism marketing group can help you increase awareness and sales.
Creative Services Group
This operating group includes 24 specialists who average more than twelve years of experience each with many of the nation’s most venerable brands, including numerous brands in the tourism and travel industries. The services and specialists include:
Art, Design, and Copy—Writers, graphic artists, designers, and art directors, with experience ranging from 25+ years “in the trenches” to some of the brightest young minds work together to provide a combination of fresh thinking and time-tested experience that successful Creative Groups must have to generate attention for your message, while applying the discipline of marketing to creative thinking.
Digital Marketing and Search Engine Optimization (SEO)—The digital arm of GodwinGroup, WebMetro/Godwin, unifies traditional and digital marketing efforts. We have helped travel and tourism industry clients improve their digital tactics in order to increase sales and earn repeat customers. With WebMetro/Godwin, you can not only strengthen your organization’s online presence but unify your internet marketing work with more traditional advertising. From print ads to pay-per-click ads, from special events to online newsletters, WebMetro/Godwin brings together the various strengths of a digital marketing firm and a full-service marketing and advertising agency.
Print Production—Lead by a production industry expert, this group manages print budgets and quality to deliver the highest standards of quality at the best prices.
Broadcast Production—Relying on a vast network of leading directors, talent firms, and production houses, our in-house staff consistently delivers Best in Show television, year after year—advertising focused on keeping viewers’ attention, whether for broadcast, webcast or podcasting.
Traffic—Ads don’t work if they don’t get completed and delivered on time. And broadcast brilliance matters not at all if it fails to reach the stations. Using state-of-the-art computerized tracking systems, our experienced traffic department manages hundreds of jobs that must be delivered correctly and on time to virtually every major market in the country. They provide a critical link in the marketing chain and receive high priority in our corporate culture where mistakes are considered unacceptable.
Brand Management Group
This friendly group works together to guide the creation and management of a variety of marketing efforts for each of our clients.
Brand Management (Marketing and Advertising)—Our brand managers provide leadership and attention to detail as they work to assure that the entire team has the resources and thinking required to deliver consistently impactful marketing and advertising. Two major groups include leadership from agency partners to ensure that the proper resources are brought to bear on every client’s projects.
Public Relations Brand Management—As a leader in the public relations industry, this group uses every tool in the toolbox to help build connections with targeted audiences. Using a combination of media relations and publicity, events, direct communications, internal communications, and online resources, Godwin PR adds tremendous value to the overall advertising and marketing program, creating a platform on which advertising can be dramatically more impactful and credible.
Reputation Management—Closely related to issues management, Godwin can provide the consulting necessary to build scenarios and anticipate the issues that are most likely to damage a corporate reputation. We then develop plans to soften any anticipated new issues proactively, alongside a reactive plan held in place, as needed.
Crisis and Issues Management—Every organization needs a team of experts that have “been there” and can plan and react based on what experience tells them will most likely happen next and how the media is likely to respond. Godwin Issues Management has been provided for clients in tourism, insurance, real estate, economic development, industrial and energy sectors, financial services, and many others.
Business Consulting—As opportunities for expansion arise or unexpected problems occur, business consulting is often the difference in missing opportunities and capitalizing on the best outcome possible. Godwin’s senior management has consulted with many levels of top management to help take advantage of looming opportunities that may not wait.
Audience Intelligence Group
This group helps our clients understand and communicate with their audiences and target markets.
Primary Research—From focus groups and internet survey panels coast-to-coast, to telephone surveys and one-on-one interviews, Godwin’s expertise spans virtually all forms of data-gathering as we talk to consumers and customers to learn their preferences and opinions. Godwin has surveyed customers about information ranging from how they purchase t-shirts to names appropriate for household products. Working for tourism accounts, Godwin has gathered and analyzed data about how and when consumers make decisions regarding vacation options, leading to comprehensive marketing plans to deliver the right message at exactly the right time.
Media Planning & Buying—GodwinGroup is a major purchaser of media, with planners and buyers purchasing millions of dollars of media in markets across the country, in industries ranging from banking to cruise lines to movie launches. Godwin’s expertise spans all media types, from traditional broadcast, print and outdoor to such non-traditional media as Web marketing and theatre screens. As a subscriber to Arbitron, Nielsen, Scarborough, and other media services, GodwinGroup plans and buys media based on highly targeted audience objectives. In addition, Advantage software quickly provides computer analysis of audiences and processing of buys.
Subscription and Secondary Research Analysis—GodwinGroup provides an analysis of data that focuses on actionable recommendations. Godwin developed a specific process to sift and categorize data relating to the customer, category, and competition for any product category.
Promotions Planning, Concepting, and Negotiating—GodwinGroup works closely with media outlets to develop and execute promotions that dramatically extend the reach, frequency and impact of the delivery of marketing messages. Promotions have ranged from sweepstakes vacation giveaways pairing tourism destinations with strategic partners such as Pizza Hut, to weekend trips to San Francisco’s Chinatown for customers signing up for checking accounts. During a previous assignment for Amtrak, Godwin developed dozens of successful promotions in partnership with media outlets from New York to New Orleans and from Chicago to the Gulf Coast.
Sponsorship Evaluation—Godwin is a recognized leader in analyzing the value of sponsorships, ranging from a second-tier sponsorship of a regional festival to naming rights for a major sports stadium.
Business Support Services Group
Using the latest software and ongoing training, this operating group takes great pride in eliminating mistakes and paying client bills on their behalf in the shortest time possible.
Accounts Payable/Accounts Receivable—Media outlets and vendors of every kind respond more positively when they know they will be paid in a timely manner. We make the timely paying of bills a high priority as a key component of client service.
Invoicing and Budget Tracking—The ability to understand where a budget stands each month provides a valuable management tool for clients and our brand managers who work with them to assure that budget guidelines are met to the letter.
Media Confirmation—Service does not stop when an ad is placed and we are billed on a client’s behalf. Verification of media running as planned is a key component of quality control and assurance.
Travel Planning—Client needs are met more fully when meetings can be arranged at a client’s convenience. In addition to their abilities to set up teleconferences and Web-based videoconferences, this group works closely with brand management to ensure that when travel is necessary, that it is booked at the best rates and times to reduce waste.
Special Services Group
Whether dealing with an unexpected situation or launching a new business, perhaps your organization needs a special degree of services that GodwinGroup offers in-house and through affiliates.
Issues Management—GodwinGroup has managed a variety of issues, from disasters to fires to chemical and oil spills. When issues across the nine-state region of the Southeast and Southwest arise, Godwin Issues Management Network often gets the first call. Dozens of the leading specialists in the nation have a strong working relationship to deliver the precise expertise required.
Small Business Marketing—Through an affiliation with NEON Marketing, GodwinGroup has added expertise in business start-ups, product launches, sourcing, and low-cost video production that often provide the perfect solution for launches when budgets are tight.
Training and Consulting—Whether the organization needs an internal audit of communications systems and procedures, development of its board or advisory committee, sales training, or leadership skills development, Saviuum may be the answer. This subsidiary of Godwin provides counsel and consulting for organizations ranging from the United Nations to Microsoft®.
Direct Marketing/Database Marketing—In addition to its depth of internal expertise to manage direct marketing projects, Godwin jointly offers highly specialized database creation and database marketing through experienced affiliates.
Hispanic Marketing—GodwinGroup has immediate access to expertise and experience in reaching this growing audience segment by understanding the community values and how to create a strong relationship between your company and the Hispanic consumer.
Software Development—Whether you need a robust e-commerce website or the ability to manage your internal communications and business functions better, Infocus, a Godwin company, can provide a team of tested programmers working with Godwin’s Brand Team to provide customized software solutions.
Review some of our Our Work in Travel and Tourism Marketing to learn about the positive results we have helped our clients achieve.
Contact us through Philip Shirley, our Chairman and CEO. Just call 800-280-5711 or email him at pshirley@godwin.com.
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