Blogs

In my nearly 40 years in a communications career, I have had the opportunity to work with many outstanding creative directors (several with national credentials), creative writers and art directors. During that time, it has become obvious that great creative is not, itself, so obvious. On occasion, some mediocre creative rang true with the audience […]

Coordinating a PR program in a foreign country may seem like a daunting task. There are several layers that can add to the complexity of handling PR efforts overseas, such as implementing the program from afar, dealing with different time zones and overcoming language barriers. However, while it may be intimidating, there are ways to

Social media is blazing hot. And it should be. It is new, exciting and to many marketers, a bit mysterious and even threatening. Engaging with customers and prospects on their terms has long been a wish, and now it is possible. But what about inflated expectations of what social media delivers? Companies of all stripes

Social media can be one of your organization’s greatest assets in reaching customers….or your worst nightmare when blindsided by instantaneous information that is impossible to control. Greg Bensel, vice president of communications of the New Orleans Saints, recently made an entertaining presentation on the benefits and drawbacks of social media. The Saints have transformed themselves

[vc_row][vc_column width=”1/1″][vc_column_text]Although digital marketing has reached a fever pitch, many of our marketing clients remain fearful of social media marketing and its risks both perceived and real. They understand the need for a vibrant, engaging website. They’ve learned the cost savings of email marketing. And perhaps they’ve seen the benefits of search engine optimization (SEO)

Imagine you just developed a top-secret recipe for The World’s Best Barbeque Sauce. The sauce is so good that you want to quit your day job to devote yourself full time to selling jars of it to the masses. You take your product to Major Grocery Store Chain and try to convince them to start

Everyone knows what Charlie Sheen has been up to over the past few weeks. He’s a talented and award-winning actor who’s done a lot of excellent movies and TV, a natural comedian, and let’s face it, charming and good-looking, and a lot of people are captivated for one reason or another. Of course, regular interviews

For those that don’t follow SEO too closely, Google recently made another change to their algorithm in determining search results—to effectively weed out content posted on sites that either duplicates content published in other locations or is “not very helpful.” Basically, it’s content sites use to attempt to game Google’s systems, and Google wants none

If you go back and watch a lot of the old black-and-white western films, it’s really easy to tell who the good guys and the bad guys are. The good guys wore white hats and the bad guys wore black ones. Simple, huh? Well, you’ll hear a lot of that same vernacular around the different

Last week three of us from GodwinGroup attended the MAGNET—Marketing and Advertising Global Network spring conference in Miami. The theme was “The Retro Future of Advertising.” Nearly 80 of our affiliates from Dubai and Dublin to Phoenix and Philadelphia sought through various presentations and discussions to determine if the future of our industry would look