GodwinGroup has helped Mississippi Baptist Health Systems, a client since 1984, raise awareness about the quality rankings that the health system has received as a result of Baptist's high standards of care. Last year, Baptist leadership came to GodwinGroup with another goal: Baptist's achievements in quality and technological capabilities had been established—it was now time to amplify the health system's Christian healing mission.

Godwin worked with Baptist to develop concepts and do research before ultimately creating a radio ad and three television spots based around the organization's mission. Each ad features physicians and Baptist employees sharing their thoughts about Baptist's Christian healing mission and how they each play a role in fulfilling it.

"I Believe"
Mississippi Baptist Health Systems

"Faith"
Mississippi Baptist Health Systems 

"Quality"
Mississippi Baptist Health Systems