Mississippi Sports Medicine & Orthopaedic Center

In 2023, Mississippi Sports Medicine & Orthopedic turned to Godwin to promote their innovative subspecialty model of care.

The basic thought: When you focus on one thing, you master it.

Unlike most surgeons in the orthopaedic field, the surgeons at MSMOC focus exclusively on one area of the body. In the same way that athletes and musicians achieve perfection through repetition, MSMOC surgeons deliver better outcomes by treating the same area of the body over and over, day after day.

This campaign brought that comparison to life in a series of :30 and :15 video spots featuring athletes, musicians and others perfecting their craft. The campaign was rounded out with print, outdoor and social media advertising.